- Use negative keywords for terms that are related to pets and animals.
- Use general keywords to reach a specific audience.
- Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
- Bundle similar keywords together in one ad group based on common themes.
The correct answer is: Bundle similar keywords together in one ad group based on common themes
Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her AdWords keywords?