Adwords Fundamental

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

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  • The bids of the next closest advertiser
  • The average profit per conversion
  • The Quality Score of the keyword
  • The profit derived from a paid click

The correct answer is: The profit derived from a paid click

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

By Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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